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Marketing tech
fromAdExchanger
2 weeks ago

AI In Advertising: What's Real Beyond The Buzz | AdExchanger

AI is rapidly transforming advertising but delivers measurable impact mainly by enabling agent-to-agent transactions, efficient audience targeting, and scalable activation of premium streaming inventory.
Marketing tech
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
fromDeadline
3 months ago

Amazon Prime Video Ad-Supported Reach Hits 315M Monthly Viewers

The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this year in Nashville, TN. The 315 million figure represents an unduplicated average monthly active ad-supported audience across original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. The reach estimate is based on Amazon internal data from September 2024 to August 2025, "with some locale-specific time-frame variations based on launch dates," the company explained.
Marketing tech
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