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fromDigiday
1 week agoTubi hopes emotional context can drive demand for streaming's long tail
Tubi is working with IRIS.TV, a contextual targeting company acquired by Viant last November, to tag much of its on-demand content for emotional or thematic content, using categories like "joyful" or "travel." The idea is that advertisers will be able to invest, at a more granular level, against inventory that is suitable for their brands and avoid TV that isn't.
Marketing tech
fromBusiness Insider
2 months agoApple TV+ is hiking prices 30% as streaming inflation marches on
Apple just raised prices for its streaming service by 30%. Apple TV+ now costs $12.99 per month, up from the $9.99 price tag it has had since October 2023. The 30% increase will take effect in the next 30 days for existing subscribers. However, prices won't change for the streamer's annual plan or Apple's Apple One bundle, which includes Apple TV+.
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Marketing tech
fromBusiness Matters
4 months agoFAST distribution and IA
FAST channels offer free streaming content supported by ads, appealing to viewers looking to reduce costs.
The rise of FAST platforms is due to changing viewer behavior and the decline of cable TV.
AI and automation enhance user experience on FAST platforms by personalizing content and ads.
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