"If you have TV and digital on your plan, this is a different space to both... there's space for this medium to get a budget as well, because it offers something different,"
"It's the best parts of digital on the big screen in the home,"
"It's the same audience, just changing where they consume,"
"It's trust. It's facts. It's a safe space for information,"
Free ad-supported streaming TV (FAST) combines television-scale reach and presence with digital-style targeting and measurability. FAST opens premium environments such as sports and news to brands with smaller budgets. Audiences on FAST are growing and shifting platforms, often supplementing rather than replacing traditional TV viewing. Brand trust and equity travel across FAST and other platforms, reinforcing discoverability and reliability. Live and timely content drives strong engagement, with formats like watch-alongs and rolling, snackable headlines refreshing frequently to capture connected-TV attention. FAST merits dedicated budget allocation and strategic planning as an independent advertising channel.
Read at The Drum
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