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#live-content

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Online marketing

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

Television

4 reasons why free TV deserves its own line on the media plan

Television

4 reasons why free TV deserves its own line on the media plan

Television

4 reasons why free TV deserves its own line on the media plan

Television

4 reasons why free TV deserves its own line on the media plan

Television

4 reasons why free TV deserves its own line on the media plan

Television

4 reasons why free TV deserves its own line on the media plan

Omnicom partners with Amazon and Meta to build on live content and live shopping

With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.

Marketing tech

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.

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