"In its fourth-quarter earnings call last week, Roku announced its platform revenue - which includes ads sold both on its Roku Channel FAST service, as well as display ads on its home screen - grew 18% year-over-year to reach $1.2 billion, pushing total growth for the entire year to a similar 18% and total revenue of $4.1 billion. It's a sign the connected TV (CTV) ad market is maturing - though experts told The Daily Upside it's still far from mature."
"Marketers chase eyeballs. Somewhere between the fading world of linear TV and the booming world of performance marketing across search and social platforms like TikTok and Instagram sits CTV, the connective tissue of the streaming era, spanning FAST networks and subscription platforms like Netflix and Hulu. While CTV often blends the best of both worlds - combining the commanding nature of living room TVs with the data-driven, programmatic ad delivery capabilities of social advertising - marketing budgets had until now been slow to adapt."
Roku's platform revenue, which includes ads on its Roku Channel FAST service and home-screen display ads, grew 18% year-over-year to $1.2 billion in the fourth quarter, driving full-year growth of 18% and total revenue of $4.1 billion. The connected TV (CTV) ad market is maturing but remains under-penetrated by ad spend. CTV captures roughly 30% of US digital media screen time while receiving about 10% of digital ad spend, leaving ad budgets behind audience attention. Roku's ad growth outpaced broader CTV and digital markets, and Roku may serve 15–20% of CTV ads.
Read at The Daily Upside
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