Free ad-supported television (FAST) services emerged in the early 2010s, with pioneers like Pluto TV offering linear TV experiences in a streaming format. Major acquisitions by companies like Viacom and Fox in 2019 and 2020 signaled industry confidence in this model. Over time, FAST platforms like Tubi and Pluto TV have witnessed remarkable user growth, leading to mainstream adoption as households seek alternatives to costly subscriptions. Factors influencing this trend include increased programming offerings and prevalent subscription fatigue among viewers.
"Pluto TV was one of the first to offer curated, round-the-clock channels, initially focusing on reruns and older content but quickly finding an audience that appreciated the familiarity of a 'live' feed."
"FAST platforms have moved from niche to mainstream. An estimated one in three American viewers uses a free ad-supported TV service, indicating significant market penetration."
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