"Amazon ushered in a new era for television advertising when it converted Prime Video into an ad-supported experience by default in 2024. By the middle of this year, some 130 million U.S. viewers were on Prime Video's ad tier, watching between four and six minutes of ads per hour, according to an report. The move is part of the company's long-term plan to dominate television advertising as viewership shifts from traditional broadcast and cable TV to streaming platforms."
"Amazon's investments are paying off. For the past decade, the company's cloud-computing arm, AWS, has been the engine powering Amazon's dominance. AWS brought in $91 billion in revenue in the first nine months of 2025, up 18% year over year. Amazon Ads is shaping up to be the next juggernaut: It's taken in $47 billion so far this year, and grew 24% last quarter."
Amazon converted Prime Video to an ad-supported experience by default in 2024, resulting in roughly 130 million U.S. viewers on the ad tier who watch four to six minutes of ads per hour. The company is expanding its adtech capabilities through Amazon DSP and AI-powered creative tools to help advertisers create spots and buy placements across Prime Video and competitor streaming services. AWS continues to drive substantial revenue, while Amazon Ads has grown rapidly, generating $47 billion year-to-date and posting quarter-over-quarter growth. Amazon is unveiling agentic generative AI tools to automate creative ideation, video production, and placement guidance.
Read at Fast Company
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