""As a distributor with a significant library we want to ensure that our content is as widely monetized on YouTube and Facebook as possible and we are excited to be working with Merzigo on some of our catalogue titles," said Louise Pedersen, CEO of All3Media International."
""Merzigo has a complementary strategy to our existing YouTube and Facebook monetization activity, and we are thrilled to be working together on this new partnership.""
""This agreement marks a major milestone in our expansion within the UK market. Being entrusted with the management of some of the most iconic British IP underscores Merzigo's leadership in content monetization and optimization across YouTube and Facebook.""
Merzigo will manage All3Media International FAST channels including scripted Demand Drama, unscripted So Real and lifestyle Inside Outside. The arrangement will apply to catalogue titles such as 10 Years Younger, Obsessive Compulsive Cleaners, The Great British Menu, Shameless, Midsomer Murders and Undercover Boss. Merzigo operates from London, Istanbul and Los Angeles and claims 13 billion monthly views across 5,000 digital channels. Large distributors launching FAST channels are prioritizing funding, production and sales and are outsourcing digital optimization to specialist operators. The partnership aims to maximize reach and monetization on YouTube and Facebook for the distributor's library and IP.
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