"Manfredi succeeds Suzy Feldman, a 10-year veteran of Lionsgate, who is retiring. Manfredi, in addition to overseeing all original series marketing for the studio, will support Lionsgate's focus on content licensing to worldwide buyers, its proprietary channel initiatives including more than 30 free, ad-supported television (FAST) channels in 18 countries, and content delivery to platforms across the digital media ecosystem."
"At Apple TV+, Manfredi served as a head of series marketing and led global marketing strategy and integrated campaigns for acclaimed titles including the Lionsgate Television-produced "The Studio," which this year earned 23 Emmy nominations (a record for a first-year comedy), as well as "Ted Lasso," "Severance," "Shrinking," "Hijack" and "Chief of War." He also has held senior marketing roles at AMC Networks and Activision."
""Justin draws upon experience at three very different companies - Apple, AMC and Activision - which makes him the ideal executive to lead our multifaceted marketing approach to new buyers, platforms and audiences in a changing world," Jim Packer, Lionsgate's president of worldwide television distribution said in announcing Manfredi's hire. Manfredi will work closely with Packer, Lionsgate Television Group chairman Kevin Beggs, vice chairman Sandra Stern and the company's motion picture group."
Justin Manfredi is exiting Apple TV+ to join Lionsgate as executive vice president of worldwide television marketing. He succeeds Suzy Feldman, who is retiring after ten years. Manfredi will oversee original series marketing and support content licensing to worldwide buyers, the studio's proprietary initiatives including more than 30 FAST channels in 18 countries, and distribution to platforms across the digital media ecosystem. At Apple TV+, he led global marketing strategy and campaigns for series such as Lionsgate-produced "The Studio" (23 Emmy nominations), "Ted Lasso", "Severance", "Shrinking", "Hijack" and "Chief of War". He previously held senior marketing roles at AMC Networks and Activision.
Read at Variety
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