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fromInverse
3 days ago

10 Years Later, A Surprising Fantasy Sequel Is Bringing A Hollywood Legend Out Of Retirement

It feels like sequels are both nowhere and everywhere these days. While we're in the era of the franchise, studios are hesitant to give second installments to movies that weren't monster hits or part of a cinematic universe. But there are exceptions; a recent sequel announcement is giving a forgotten movie a new lease on life, and coaxing a 92-year-old star out of retirement in the process.
Film
Television
fromVariety
1 week ago

Lionsgate Hires Apple TV+'s Justin Manfredi as Head of TV Marketing

Justin Manfredi joins Lionsgate as executive vice president of worldwide television marketing, succeeding Suzy Feldman and overseeing series marketing, licensing, FAST channels, and digital distribution.
Film
fromConsequence
4 months ago

Stephen King's The Long Walk Movie Gets Long-Awaited Trailer

The film adaptation of Stephen King's The Long Walk is set to premiere on September 12, featuring a star-studded cast and a long-awaited storyline.
Film
fromSoapcentral
4 months ago

"Best marketing strategy ever??" Internet reacts as people signing up for 'Now You See Me' live stream phone number reportedly receive $119 via Venmo

Lionsgate employed a unique marketing strategy by giving away $250,000 during the trailer launch for 'Now You See Me: Now You Don't'.
#digital-strategy
Media industry
fromTheWrap
4 months ago

Lionsgate Taps Brad Haugen to Lead Digital Strategy

Lionsgate appoints Brad Haugen to lead digital strategy, focusing on original content and brand partnerships in the evolving digital media landscape.
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