"Almost exactly a year ago, it announced a bold partnership with the AI startup Runway to develop a new model capable of generating "cinematic video" exclusively for Lionsgate to use. In return, the studio gave the firm unrestricted access to its treasure trove of movies - which include everything from the "Hunger Games" films to "American Psycho" - to train the AI model."
"Though moviegoers certainly have an appetite for franchise slop these days, it's a stretch to say that they'd be willing to bite down on wholly AI-generated movies just yet. Even more of a stretch: that the technology is anywhere near good enough to produce entire feature films. This is the reckoning that the mammoth Hollywood studio Lionsgate is undergoing right now, as one of the first big studios to go in on the tech."
Lionsgate partnered with the AI startup Runway and granted unrestricted access to its film catalog to train a model for generating cinematic video. Studio executives envisioned easily retooling properties into formats like anime, but development has encountered copyright problems and technical shortcomings. Internal sources say even vast studio libraries are insufficient to fully train a capable model. Disney experienced its own failures while attempting to deepfake Dwayne Johnson for a live-action Moana sequel, abandoning AI-assisted scenes after 18 months of work with Metaphysic. Generative-video technology remains far from producing entire, high-quality feature films.
Read at Futurism
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