Lionsgate has appointed former Westbrook Media executive Brad Haugen as executive vice president of digital strategy and growth. In this role, Haugen will spearhead original content creation for digital platforms and expand brand partnerships and monetization efforts for Lionsgateâs extensive film and television library. With a proven track record of producing premium content across major platforms, Haugen aims to enhance collaborations and growth opportunities in the creator economy, bringing innovative storytelling and content strategies to the forefront for a new generation of digital consumers.
"Brad's expertise in digital media and the creator economy are a great fit for our entrepreneurial culture, and he will supercharge our efforts to bring one of the world's most valuable portfolios of brands & franchises to top digital media platforms and a whole new generation of talent."
"Haugen has previously created hit premium content for platforms ranging from Meta and YouTube to Snapchat and X in collaboration with artists including Will Smith, Jada Pinkett-Smith, Justin Bieber, Ryan Reynolds, Megan Thee Stallion and others."
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