Netflix's deal with Universal will add more live-action films
Netflix's deal with Universal marks a significant expansion of exclusive content coming to the platform from 2027 onward.
Netflix boosts advertiser dealmaking with fine-tuned strategy
Netflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.
The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers.
Apple TV Plus is coming to Prime Video
Amazon integrates Apple TV Plus into Prime Video to attract subscribers and bolster Apple’s streaming service.
Atlanta Braves will simulcast 15 regular season games on Gray Media networks
In-market Atlanta Braves fans now have increased options to watch games, with a new partnership providing non-cable streaming and broadcasting options.
Netflix's deal with Universal will add more live-action films
Netflix's deal with Universal marks a significant expansion of exclusive content coming to the platform from 2027 onward.
Netflix boosts advertiser dealmaking with fine-tuned strategy
Netflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.
The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers.
Apple TV Plus is coming to Prime Video
Amazon integrates Apple TV Plus into Prime Video to attract subscribers and bolster Apple’s streaming service.
Atlanta Braves will simulcast 15 regular season games on Gray Media networks
In-market Atlanta Braves fans now have increased options to watch games, with a new partnership providing non-cable streaming and broadcasting options.
Q&A with Jessica Chan, Perplexity's head of publisher partnerships
Perplexity's publisher program provides revenue opportunities for media companies through ad placements on its AI search engine.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger
Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
What Role do Ethics Play in Media Planning and Buying?
Efforts to reform digital and social media are ongoing, but more action is needed to address harmful practices.
Building an ethical framework for evaluating media partners can help prioritize responsible decision-making in advertising.
Q&A with Jessica Chan, Perplexity's head of publisher partnerships
Perplexity's publisher program provides revenue opportunities for media companies through ad placements on its AI search engine.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger
Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
What Role do Ethics Play in Media Planning and Buying?
Efforts to reform digital and social media are ongoing, but more action is needed to address harmful practices.
Building an ethical framework for evaluating media partners can help prioritize responsible decision-making in advertising.
Search bots aim to transform how information is retrieved online by synthesizing knowledge into interactive conversations, potentially replacing traditional search engines.
ProRata.ai to Share Revenue from AI Chatbot Subscriptions With Media & Music Companies
ProRata.ai aims to establish a fair revenue-sharing model within the generative AI landscape by licensing content from major media outlets.
Scoop: Amazon eyes news partners for revamped AI Alexa voice assistant
Amazon is enhancing Alexa using generative AI for better news responses, partnering with publishers for licensed content.
Generative AI's Slop Era
Search bots aim to transform how information is retrieved online by synthesizing knowledge into interactive conversations, potentially replacing traditional search engines.
ProRata.ai to Share Revenue from AI Chatbot Subscriptions With Media & Music Companies
ProRata.ai aims to establish a fair revenue-sharing model within the generative AI landscape by licensing content from major media outlets.
Scoop: Amazon eyes news partners for revamped AI Alexa voice assistant
Amazon is enhancing Alexa using generative AI for better news responses, partnering with publishers for licensed content.
Acast's new deal with Casefile enhances its global podcast network significantly and reflects the growing demand for quality content in the podcast industry.
The Max-Hulu-Disney+ bundle seems to be off to a strong start
The Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.
Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As
Warner Brothers' Max streaming service is leveraging Hollywood content and local partnerships for entry into Asian markets.
The Max-Hulu-Disney+ bundle seems to be off to a strong start
The Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.
Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As
Warner Brothers' Max streaming service is leveraging Hollywood content and local partnerships for entry into Asian markets.
X is suing Twitch for participating in an ad boycott that allegedly violates antitrust laws, claiming significant ad revenue loss.
How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchanger
The move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors.
Major Sites Are Saying No to Apple's AI Scraping
A significant number of US news websites are blocking AI bots, indicating diverse strategies among publishers.
YES, MSG to partner for new 'Gotham Sports App'
Gotham Sports App consolidates streaming for multiple NY sports teams under a single platform, enhancing accessibility for fans.
AI company in San Francisco unveils plan to pay publishers for their content - sometimes
Perplexity plans to compensate partner publishers when their content appears in search results.
Scoop: X and NewsNation plan live town halls with Trump, RFK Jr.
X and NewsNation plan live town halls with Trump and RFK Jr. Biden campaign has not agreed to participate. Town hall format to include audience questions.
TikTok's Boss Goes From Reserved Tech Exec to Met Gala Chair
The Met Gala, despite being a Vogue branding event, has been sponsored by tech giants like Amazon, Apple, Instagram, and TikTok, reflecting the dynamics of modern media partnerships.
Daniel Howden, AI watchdog: These systems are already affecting human and civil rights'
Lighthouse Reports investigates how governments use algorithms and holds them accountable.
Automated decision-making systems are being implemented without public consultation, leading to a lack of transparency and control for individuals.