Exclusive: Expedia Hires Brand Marketing Exec From Booking.comNatalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.
WTF are JBPs?Joint Business Plans are becoming essential in the evolving online ad industry to maintain competitiveness and adapt to slowing growth rates.
Adnami & Alma Media Expand Partnership in FinlandAdnami expands its partnership with Alma Media to offer diverse high-impact ad formats to reach a broader audience more effectively.
Netflix boosts advertiser dealmaking with fine-tuned strategyNetflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers.
White Lotus Ad Partners Turn Commercials Into ContentMajor brands are integrating their advertising into The White Lotus Season 3, enhancing customer engagement through unique content experiences.
Q&A with Jessica Chan, Perplexity's head of publisher partnershipsPerplexity's publisher program provides revenue opportunities for media companies through ad placements on its AI search engine.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
Adnami & Alma Media Expand Partnership in FinlandAdnami expands its partnership with Alma Media to offer diverse high-impact ad formats to reach a broader audience more effectively.
Netflix boosts advertiser dealmaking with fine-tuned strategyNetflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers.
White Lotus Ad Partners Turn Commercials Into ContentMajor brands are integrating their advertising into The White Lotus Season 3, enhancing customer engagement through unique content experiences.
Q&A with Jessica Chan, Perplexity's head of publisher partnershipsPerplexity's publisher program provides revenue opportunities for media companies through ad placements on its AI search engine.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster NewsMercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
RAIN Notes: November 19Acast's new deal with Casefile enhances its global podcast network significantly and reflects the growing demand for quality content in the podcast industry.
Amplitude Media scores exclusive sales with The PodglomerateAmplitude Media Partners partners with The Podglomerate to enhance revenue opportunities and support independent podcast creators.
iHeartMedia lands exclusive U.S. ad repping of BBC podcastsiHeartMedia becomes the exclusive sales partner for BBC podcasts in the U.S., indicating a significant collaboration in the growing podcast market.
Applications Now Open for Sponsors & Media Partners For the 2025 Women's Podcasters Awards - Podcaster NewsThe Women Podcasters Awards celebrates women's voices in podcasting, welcoming sponsors and media partners for its second year.
Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster NewsMercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
RAIN Notes: November 19Acast's new deal with Casefile enhances its global podcast network significantly and reflects the growing demand for quality content in the podcast industry.
Amplitude Media scores exclusive sales with The PodglomerateAmplitude Media Partners partners with The Podglomerate to enhance revenue opportunities and support independent podcast creators.
iHeartMedia lands exclusive U.S. ad repping of BBC podcastsiHeartMedia becomes the exclusive sales partner for BBC podcasts in the U.S., indicating a significant collaboration in the growing podcast market.
Applications Now Open for Sponsors & Media Partners For the 2025 Women's Podcasters Awards - Podcaster NewsThe Women Podcasters Awards celebrates women's voices in podcasting, welcoming sponsors and media partners for its second year.
Chief Revenue OfficerURL Media seeks a visionary Chief Revenue Officer to drive revenue through innovative strategies and collaborations across its multicultural media network.
WWE, Netflix, and the $5 billion bet on live wrestlingWWE's move to Netflix with a $5 billion deal signifies the growing value of live sports content in streaming services.
Steph Curry says he wants to host 'SNL' - on one conditionSteph and Ayesha Curry aspire to host 'Saturday Night Live' in the future.Their celebrity status and media partnerships may facilitate this opportunity.
WWE, Netflix, and the $5 billion bet on live wrestlingWWE's move to Netflix with a $5 billion deal signifies the growing value of live sports content in streaming services.
Steph Curry says he wants to host 'SNL' - on one conditionSteph and Ayesha Curry aspire to host 'Saturday Night Live' in the future.Their celebrity status and media partnerships may facilitate this opportunity.
SiriusXM 2024 financials: Slight revenue loss across the boardSiriusXM and Pandora report slight revenue losses for 2023.SiriusXM's revenue decreased by four percent, while Pandora's fell by one percent.
Disney's Sports Merger Reveals a Grim Truth About the Future of TelevisionDisney's acquisition of FuboTV alters the landscape of sports streaming services.FuboTV maintains some independence while merging with Disney's Hulu service.
The Max-Hulu-Disney+ bundle seems to be off to a strong startThe Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.
Disney's Sports Merger Reveals a Grim Truth About the Future of TelevisionDisney's acquisition of FuboTV alters the landscape of sports streaming services.FuboTV maintains some independence while merging with Disney's Hulu service.
The Max-Hulu-Disney+ bundle seems to be off to a strong startThe Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.
GenAI deals with news giants increase as Mistral partners with AFPMistral and AFP's partnership enhances AI responses by providing factual journalism content to improve the chatbot's output.
UFC Deal with Brazilian TV Network Band Ends a Year EarlyUFC ends partnership with Band early, facing uncertainty in Brazil for 2025.Future broadcasts could involve networks like Globo, Netflix, or ESPN Brasil.
Netflix's deal with Universal will add more live-action filmsNetflix's deal with Universal marks a significant expansion of exclusive content coming to the platform from 2027 onward.
Apple TV Plus is coming to Prime VideoAmazon integrates Apple TV Plus into Prime Video to attract subscribers and bolster Apple’s streaming service.
Atlanta Braves will simulcast 15 regular season games on Gray Media networksIn-market Atlanta Braves fans now have increased options to watch games, with a new partnership providing non-cable streaming and broadcasting options.
Netflix's deal with Universal will add more live-action filmsNetflix's deal with Universal marks a significant expansion of exclusive content coming to the platform from 2027 onward.
Apple TV Plus is coming to Prime VideoAmazon integrates Apple TV Plus into Prime Video to attract subscribers and bolster Apple’s streaming service.
Atlanta Braves will simulcast 15 regular season games on Gray Media networksIn-market Atlanta Braves fans now have increased options to watch games, with a new partnership providing non-cable streaming and broadcasting options.
NFL strikes deal to produce content targeted at young womenThe NFL partners with Betches Media to create relatable content aiming to expand its female fanbase among young women.
Adelicious Delivers One Billion Ad Impressions Since Launch In Another Year Of Strong Growth - Podcaster NewsAdelicious experienced significant growth in 2024, driven by strategic podcast additions and partnerships with credible brands.
The AI Search Wars Are Heating UpMeta seeks to develop its own AI search engine, reducing reliance on Google and Bing in its tools.
Reuters signs an AI deal with MetaMeta's AI chatbot will now cite Reuters reporting, enhancing its ability to provide accurate news-related information.
Australia to slap tech giants like Google, Meta with fees if they don't pay news companies for contentAustralia is enforcing a rule for tech firms to pay media companies for using their content.The rule aims to enhance funding for quality journalism in Australia.
The AI Search Wars Are Heating UpMeta seeks to develop its own AI search engine, reducing reliance on Google and Bing in its tools.
Reuters signs an AI deal with MetaMeta's AI chatbot will now cite Reuters reporting, enhancing its ability to provide accurate news-related information.
Australia to slap tech giants like Google, Meta with fees if they don't pay news companies for contentAustralia is enforcing a rule for tech firms to pay media companies for using their content.The rule aims to enhance funding for quality journalism in Australia.
ChatGPT rolls out a Google competitor with a skewed view of the news - PoynterLocal news sources are underrepresented in ChatGPT's search results due to partnerships influencing link priorities.
OpenAI snaps up another media partnership, this time with Conde NastOpenAI's partnership with Condé Nast aims to enhance search capabilities through AI integration, responding to changing media consumption patterns.
OpenAI searches for an answer to its copyright problemsOpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.
OpenAI will pay DotDash Meredith at least $16 million per year to license its contentOpenAI is paying Dotdash Meredith at least $16 million annually to license its content, with the potential for higher payments based on revenue.
Innovation meets litigation: How media companies are tackling AI's complex impactMedia companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
ChatGPT rolls out a Google competitor with a skewed view of the news - PoynterLocal news sources are underrepresented in ChatGPT's search results due to partnerships influencing link priorities.
OpenAI snaps up another media partnership, this time with Conde NastOpenAI's partnership with Condé Nast aims to enhance search capabilities through AI integration, responding to changing media consumption patterns.
OpenAI searches for an answer to its copyright problemsOpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.
OpenAI will pay DotDash Meredith at least $16 million per year to license its contentOpenAI is paying Dotdash Meredith at least $16 million annually to license its content, with the potential for higher payments based on revenue.
Innovation meets litigation: How media companies are tackling AI's complex impactMedia companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
Generative AI's Slop EraSearch bots aim to transform how information is retrieved online by synthesizing knowledge into interactive conversations, potentially replacing traditional search engines.
ProRata.ai to Share Revenue from AI Chatbot Subscriptions With Media & Music CompaniesProRata.ai aims to establish a fair revenue-sharing model within the generative AI landscape by licensing content from major media outlets.
Scoop: Amazon eyes news partners for revamped AI Alexa voice assistantAmazon is enhancing Alexa using generative AI for better news responses, partnering with publishers for licensed content.
Generative AI's Slop EraSearch bots aim to transform how information is retrieved online by synthesizing knowledge into interactive conversations, potentially replacing traditional search engines.
ProRata.ai to Share Revenue from AI Chatbot Subscriptions With Media & Music CompaniesProRata.ai aims to establish a fair revenue-sharing model within the generative AI landscape by licensing content from major media outlets.
Scoop: Amazon eyes news partners for revamped AI Alexa voice assistantAmazon is enhancing Alexa using generative AI for better news responses, partnering with publishers for licensed content.
Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&AsWarner Brothers' Max streaming service is leveraging Hollywood content and local partnerships for entry into Asian markets.
X adds Twitch to its advertising boycott lawsuitX is suing Twitch for participating in an ad boycott that allegedly violates antitrust laws, claiming significant ad revenue loss.
How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchangerThe move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors.
Major Sites Are Saying No to Apple's AI ScrapingA significant number of US news websites are blocking AI bots, indicating diverse strategies among publishers.
YES, MSG to partner for new 'Gotham Sports App'Gotham Sports App consolidates streaming for multiple NY sports teams under a single platform, enhancing accessibility for fans.
AI company in San Francisco unveils plan to pay publishers for their content - sometimesPerplexity plans to compensate partner publishers when their content appears in search results.
Scoop: X and NewsNation plan live town halls with Trump, RFK Jr.X and NewsNation plan live town halls with Trump and RFK Jr. Biden campaign has not agreed to participate. Town hall format to include audience questions.
TikTok's Boss Goes From Reserved Tech Exec to Met Gala ChairThe Met Gala, despite being a Vogue branding event, has been sponsored by tech giants like Amazon, Apple, Instagram, and TikTok, reflecting the dynamics of modern media partnerships.