Netflix is showing a significant interest in video podcasts, as indicated by co-CEO Ted Sarandos during the latest earnings call. He highlighted the rising trend of video-forward content and the company's intention to partner with creators across various media formats. This strategic move comes at a time when platforms like YouTube and Spotify have seen a surge in video podcast popularity, which appeals to younger audiences and offers a cost-effective licensing opportunity for Netflix.
We want to work with great creators across all kinds of media that consumers love, and podcasts, to your point, have become a lot more video-forward... As the popularity of video podcasts grows, I suspect you'll see some of them find their way to Netflix.
As the popularity of video podcasts grows, I suspect you'll see some of them find their way to Netflix.
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