"YouTube celebrated its 20-year anniversary this week in Paris with a massive bash that brought together more than 1,200 people at the Opera-Comique, an 18th-century landmark, and a lineup of major speakers from Banijay, Mediawan as well as LVMH, alongside some of YouTube's biggest local stars, Squeezie (Lucas Hauchard), Hugo Décrypte (Hugo Travers) and Andie Ella.The event kicked off with YouTube's managing director in France and Southern Europe, Justine Ryst, who unveiled key figures highlighting the platform's impact on the local economy and viewing habits."
"YouTube contributed more than €1 billion to France's GDP in 2024 and created 24,000 full-time equivalent jobs in France, according to Ryst, who also pointed out that 43 million French people watch YouTube every month, and spend an average of 52 minutes per day on the platform. Globally, more than $100 billion has been paid to creators, artists and media companies over the past four years."
"Against that backdrop, France's top production houses - Banijay and Mediawan - took center stage to outline how they working closely with YouTube talents to create new revenue streams and reach younger viewers, who have largely deserted linear TV and are now now discovering global formats, local shows and new talent on YouTube first. Banijay France boss Alexia Laroche Joubert and Justine Planchon, Mediawan Prod president (who handles all unscripted and documentary productions for the group) outlined their respective strategy tapping into the creator economy during a dynamic 10-minute discussion."
"Laroche Joubert talked about the company's new Entertainment Creators Lab which was launched in partnership with YouTube in June and was unveiled at Mipcom. The initiative saw five YouTube talents who have published at least two videos to 100k views reinvent some of the company's flagship entertainment formats for the platform's digital-native audience. Each of these five talents got up to €50,000 to produce their pilot."
YouTube marked its 20-year anniversary in Paris with over 1,200 attendees, major industry speakers and prominent local creators. The platform contributed more than €1 billion to France's GDP in 2024 and supported 24,000 full-time equivalent jobs. Forty-three million French people view YouTube monthly, averaging 52 minutes per day. Globally, creators, artists and media companies received over $100 billion in payments across four years. French producers Banijay and Mediawan described strategies to work with YouTube talents to reach younger audiences, including the Entertainment Creators Lab funding pilots of creator-led adaptations of flagship formats.
Read at Variety
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