Netflix has announced a pioneering partnership with France's TF1 that enables live and on-demand streaming of various programming, including popular shows and live sports. Set to begin next summer, this collaboration represents Netflix's strategic move towards resembling a cable model, as it seeks to provide a comprehensive entertainment platform. Industry experts anticipate that this partnership may pave the way for similar agreements in other markets, particularly in the UK. The deal aligns with Netflix's goals of enhancing viewer engagement and boosting advertising revenue.
"This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience," Greg Peters, co-CEO of Netflix.
"I would expect to see these deals crop up in other markets," Ampere Analysis' Guy Bisson said, pointing to the UK as a natural next market.
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