"In simple terms, a white-label provider supplies the ready-made platform, game integrations, payments, customer service tooling, and the gambling licence, while the brand focuses on marketing and audience growth. For established brands with an existing audience, white label is attractive because it reduces time-to-market and technical risk. Instead of building a cashier, identity checks, game lobbies and bonus engines from scratch, a brand can skin a proven platform and concentrate on what it already does well: content, community and trust."
"Smooth Spins is described as blending the signature style of Smooth Radio with its own technology and operational expertise, building on a similar partnership that previously produced Heart Bingo. That makes Smooth Spins a neat way to understand the wider concept: the Smooth brand brings reach and familiarity, while the operator brings the regulated infrastructure. In other words, the Smooth Radio gaming platform can feel like an extension of the station's lifestyle offering, without Smooth needing to become a software house or operator itself."
White-label providers supply ready-made platforms, integrated game libraries, payment processing, customer service tooling and gambling licences so brands can concentrate on marketing and audience growth. Established brands with existing audiences gain faster time-to-market and reduced technical risk by skinning proven platforms instead of building cashiers, identity checks, game lobbies and bonus engines from scratch. Media and entertainment brands can add gaming products as extensions of their lifestyle or content offerings without becoming software developers or operators. Players encounter polished, mobile-first sites, extensive game libraries and familiar payment options because platforms have been tested at scale. Commercial benefits include predictable costs, mature operational infrastructure and access to regulatory frameworks via the white-label operator.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]