"WPP has announced a five-year strategic partnership with Google, committing USD$400m (£296m) to integrate Google's advanced artificial intelligence technologies across its global operations. The deal, finalised in Mountain View, California, marks the first major initiative under WPP's new CEO Cindy Rose, formerly head of Microsoft UK. Under the agreement, WPP will embed Google's AI tools including the Gemini language model and the Veo video generation platform into its client offerings. These technologies will enable WPP agencies to deliver highly personalised, real-time marketing campaigns at scale."
"The collaboration marks Netflix's first significant foray into podcasting and reflects Spotify's deepening investment in video content as part of its evolving media strategy. The deal will bring 16 curated shows from Spotify Studios and The Ringer to Netflix, spanning genres such as sports, culture, lifestyle, and true crime. The lineup includes nine sports podcasts, five focused on culture and lifestyle, and two true"
WPP has entered a five-year strategic partnership with Google, committing USD$400m to integrate Google's AI technologies across global operations. The investment will embed tools such as the Gemini language model and the Veo video generation platform into WPP Open to enable personalised, real-time marketing campaigns at scale. The alliance grants preferred access to advanced AI models and datasets and supports bespoke audience models and activation across all media channels, including Google Ad Platforms. Cindy Rose leads the initiative. Separately, Spotify and Netflix have a multi-year deal to place 16 curated video podcasts on Netflix beginning in early 2026, spanning sports, culture, lifestyle and true crime.
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