Lionsgate has appointed Brad Haugen, former president of Westbrook Media, as executive VP of digital strategy and growth. Haugen's role involves leading the creation of original digital content, managing brand partnerships, and maximizing the value of Lionsgate's extensive film and TV library through collaboration with various digital platforms including YouTube and TikTok. His expertise is expected to bolster Lionsgate's ventures into the creator economy. Haugen noted that the potential for revenue growth in digital media is substantial, and he looks forward to partnering with industry leaders for innovative opportunities.
"The opportunities to scale [Lionsgate's] business and generate significant incremental revenue in the digital media space are enormous. I can't wait to build something special with all of our potential partners out there."
"Brad's digital media savvy, brand-building expertise and talent relationships will help drive our ability to capitalize on exciting new opportunities for growth beyond the four walls of our business."
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