Condé Nast and Hearst have entered into multi-year agreements with Amazon to license content for its AI shopping assistant, Rufus. This follows a similar deal between Amazon and The New York Times. The agreements, confirmed by a Hearst spokesperson, involve the use of content from various publications including Good Housekeeping and Harper's Bazaar. Specific terms remain undisclosed, with the first functionalities of Rufus projected to go live this summer. Rufus combines Amazon's product information with web knowledge to assist customers with shopping queries and recommendations, illustrating a strategic synergy between traditional media and e-commerce ventures.
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, which increases the integration of traditional media with e-commerce.
The New York Times previously revealed its own AI licensing deal allowing Amazon to utilize its articles and content from NYT Cooking and The Athletic for AI products, showcasing a trend among publishers.
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