"WPP has launched a self-serve version of its AI-powered marketing platform WPP Open, a move which can be seen as an attempt to court ad dollars from smaller scale advertisers in the ecosystem. WPP Open Pro, the new edition of its WPP Open platform, is designed to facilitate independent campaign planning, creation, and execution for brands of all sizes. Powered by AI agents which draw on WPP's proprietary, partner, and industry data, the platform offers users improved insights for strategy development"
"Comcast has announced that its linear TV inventory will now be available programmatically for advertisers through a targetable and biddable basis. As of yet, the offering is only available through FreeWheel, Comcast's ad tech platform, although the conglomerate has plans to begin offering it through other buy-side platforms, as well as eventually giving other publishers the chance to offer their linear inventory through FreeWheel."
WPP launched WPP Open Pro, a self-serve edition of its AI-powered marketing platform enabling independent campaign planning, creation, and execution for brands of all sizes. The platform uses AI agents drawing on WPP's proprietary, partner, and industry data to provide improved strategy insights, audience understanding, content creation at scale, and direct publishing to ad platforms. Comcast will make linear TV inventory available programmatically on a targetable, biddable basis initially through FreeWheel, with plans to expand to other buy-side platforms and to allow publishers to offer linear inventory via FreeWheel. The Observer signed a partnership with Particle to appear on an AI-powered news platform.
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