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Marketing tech
fromAdExchanger
3 days ago

AI Agents Are Taking Over NBCU's Linear TV Buys | AdExchanger

Agentic ad-buying systems could enable buy-side agents to communicate directly with sell-side agents, automating campaign activation and reducing reliance on DSPs and SSPs.
Marketing tech
fromExchangewire
2 months ago

Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal

Major media and ad companies are expanding programmatic and AI-powered self-serve tools to reach more advertisers and enable unified, targetable TV and AI-driven news distribution.
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