"TV makers need to get more lifetime value from a customer after selling a unit. With more competition in the market, companies often need to sell TVs at a discounted price with lower margins. The best way for them to recover the money is by striking partnerships with channels, streaming services, and advertisers. This is the core thesis around Barcelona-based Titan OS, which provides a smart TV operating system to TV makers with a promise to get better lifetime value out of the customer."
"The company said today it has raised €50 million ($58 million) in Series A funding, led by Highland Europe, with participation from Mangrove Capital Partners. The company didn't specify how much money it has raised to date, but said that its seed round, raised in 2023, was in double-digit millions. The startup was founded in 2023 by Jacinto Roca, Timothy Edwards, Miquel Barba, and Tobias Pfalzgraff. Roca previously founded a streaming startup called Wukai.tv and sold it to Rakuten."
"Titan OS now serves 18 million users, largely across Europe and Latin America, via partnerships with Phillips and JVC. The software is designed to help users discover content easily, as Nielsen said in 2023 that the time spent trying to find content to watch has increased. Titan OS aims to use data insights from users and its vast content portfolio to reduce that time."
"For the company, revenue opportunity lies in a few key areas. First, it partners with many FAST services to help them reach the local audience. Second, there are advertising opportunities on the home screen of the TV and during streams that reach millions of users. The company said its content partners are eager to reach new audiences through advertising, especially event-heavy content channels that show"
Titan OS offers a smart TV operating system that helps TV manufacturers recoup reduced hardware margins by generating lifetime customer value through partnerships and advertising. The company raised €50 million in Series A funding led by Highland Europe after a double-digit-million seed round in 2023. Founded in 2023 by industry veterans including Jacinto Roca, the platform serves 18 million users across Europe and Latin America through OEM deals with Phillips and JVC. The software streamlines content discovery, aggregates broadcast, subscription apps and FAST channels, and monetizes via FAST partnerships, home-screen and in-stream advertising targeting local audiences.
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