Why News Corp Is Both Suing - And Collaborating With - AI Companies | AdExchanger

"They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies."

""We have a licensing deal with OpenAI and we're suing Perplexity, so I think it's pretty clear what our general position is here," said Josh Stinchcomb, CRO of News Corp-owned Dow Jones & Co., which publishes The Wall Street Journal."

""If our content is going to be used, we need to be properly paid for it," Stinchcomb said. "We're looking at each company in turn, and if there's a deal to be done and it makes sense, then we're happy to do it.""

"Earlier this week, Perplexity announced that it plans to share 80% of the subscription revenue from its AI-powered Comet web browser to compensate publishers when their content is used in AI search answers."

News Corp is balancing protecting content from unauthorized large-language model use and engaging with AI companies through licensing. News Corp sued Perplexity for allegedly scraping articles from The Wall Street Journal and New York Post without permission. The company signed a multiyear content licensing agreement with OpenAI for access to its archived content. Dow Jones CRO Josh Stinchcomb said that if content is used it must be properly paid for and that each company will be evaluated for deals. Perplexity pledged to share 80% of Comet browser subscription revenue to compensate publishers. Multiple publishers have filed suits against AI companies amid a rapidly shifting landscape.

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