"DoorDash is the latest company to roll out a Creator Program. As part of broader app updates-including AI features and discounts-the program lets creators earn money (the monetization model hasn't been shared yet) by producing "eligible" short-form videos promoting local restaurants in more than 20 cities, including Atlanta, San Francisco, and Miami. Videos appear in carousels users can tap to watch full-screen, scroll vertically, like, share, add menu items to their orders, and view the full restaurant menu."
"Why it matters: DoorDash joins a growing list of apps blending social and creator-driven features. Uber Eats has tested short-form video feeds and added curated creator recommendations, and Yelp now uses AI to stitch together user photos and video content. These updates mimic engagement seen on TikTok, Instagram, and YouTube while keeping users inside the app for seamless discovery and ordering."
DoorDash rolled out a Creator Program that allows creators to earn money by producing 'eligible' short-form videos promoting local restaurants across more than 20 cities, including Atlanta, San Francisco, and Miami. The app added AI features and discounts and displays videos in tappable carousels that open full-screen for vertical scrolling, liking, sharing, adding menu items to orders, and viewing full restaurant menus. The move aligns DoorDash with competitors adding social and creator-driven features, such as Uber Eats' short-form feeds and Yelp's AI-stitched visual content. Creators gain a new distribution and monetization channel, while DoorDash reduces ordering friction by showing dishes when users are ready to order.
Read at Lindsey Gamble
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