"Meta's Ime Archibong, once Mark Zuckerberg's jogging partner, makes the case for why creators should prioritize Facebook."
"Speaking to Writer-at-Large Peter Kiefer at THR's Creators A-List Dinner at Beverly Hills hotspot Matsuhisa, presented by Facebook and sponsored by Gersh and Blacklane, Archibong highlighted the platform's massive global reach, monetization opportunities, and new AI tools like automatic video translation that help creators connect with audiences worldwide."
Facebook offers massive global reach that enables creators to distribute content to diverse international audiences. Monetization options on the platform provide multiple revenue streams tied to engagement, ads, and partnerships. New AI tools, including automatic video translation, break language barriers and make content accessible across regions. Platform features and sponsorship opportunities support creator networking and professional growth. Prioritizing Facebook can amplify audience growth, increase discoverability, and improve earning potential through global distribution and AI-driven localization. Creators can leverage these capabilities to connect with viewers worldwide and scale their creative businesses.
Read at The Hollywood Reporter
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