"On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual items directly through their experiences on the metaverse platform starting in December. Creators will receive all revenue from in-game item sales after platform and store fees from December through to the end of 2026, with their share dropping to 50 percent from 2027 onwards, according to an Epic spokesperson in an official blog post announcing the update."
"By implementing in-game item sales, Epic Games is taking cues from Roblox, where in-game sales represent a huge source of business for both creators and the brands that integrate into their experiences and items. Forever 21, for example, sold millions of virtual black beanies inside Roblox in 2021 and 2022, with each item selling for between $0.50 and $0.70. The official Fortnite blog post about the update directly referenced Roblox,"
Epic Games will allow Fortnite creators to sell virtual durable and consumable items directly inside their experiences beginning in December. Sales will be limited to digital items. Creators will receive all revenue from in-game item sales after platform and store fees from December through the end of 2026, with their share dropping to 50 percent starting in 2027. The move mirrors Roblox's monetization model, where item sales are a major revenue source and brands have sold millions of virtual goods. The change aims to improve creator monetization and could slow migration of creators from Fortnite to Roblox.
Read at Digiday
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