"Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. The feature allows fans to pay a monthly fee for exclusive access to content and perks within the app. Creators can set their own subscription prices, with Snap suggesting tier options. Subscribers will unlock exclusive posts, receive priority replies to public Stories, and get ad-free viewing of that creator's Stories - adding both monetization and deeper fan engagement opportunities for creators."
"Snap positioned the feature as an expansion of its existing creator revenue tools, including the Unified Monetization Program and Snap Star Collab Studio. Unlike revenue-sharing programs tied to ads, subscriptions give creators more predictable, recurring income and greater ownership over their audience relationships. The rollout comes as Snap continues to highlight creator growth. The company reported 474 million daily active users and 946 million global monthly active users in Q4 2025,"
Snap will launch creator subscriptions in alpha testing on Feb. 23 with select U.S.-based creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson. Fans can pay a monthly fee for exclusive posts, priority replies to public Stories, and ad-free viewing of that creator's Stories. Creators can set their own prices with Snap suggesting tier options. Subscriptions provide predictable, recurring income and greater audience ownership compared with ad-based revenue programs. The program will expand to Snap Stars in Canada, the UK, and France as Snap highlights continued user and creator growth.
Read at Mashable India
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