X to ban users from earning revenue if they post unlabelled AI-generated war videos

"During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies, it is trivial to create content that can mislead people. Starting now, users who post AI-generated videos of an armed conflict without adding a disclosure that it was made with AI will be suspended from creator revenue sharing for 90 days."

"Users can make hundreds of dollars a month on X as part of the platform's advertising model if they build substantial followings approaching 100,000 people, which incentivises the production of shocking viral posts."

X has implemented enforcement measures against AI-generated war content following widespread circulation of fake battle videos during the Iran conflict. Users posting unlabelled AI-generated videos of armed conflicts face a 90-day suspension from the platform's creator revenue-sharing program, with permanent bans for subsequent violations. The policy addresses the proliferation of misleading content on social media, including fabricated footage of Iranian rockets and fake explosions that accumulated millions of views. The platform's monetization system, which allows users to earn hundreds of dollars monthly through advertising revenue, has incentivized the creation of sensational viral posts. X leadership emphasized the importance of authentic information access during wartime and the ease with which current AI technologies can create deceptive content.

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