"The new tool allows a creator to tease paywalled content, rather than keeping all of the material behind a subscribers-only gate. A gif shared both by the X Creators account and by the company's head of product, Nikita Bier, show how it will look in practice. Buttons to sign up as a subscriber will be embedded into the post chain, with the hope that the need to see the rest of the thread will be a big enough draw for readers to pay up."
"Today, X announced some updates to its creator subscriptions platform. The leading change gives participating accounts the option to make part of tweet threads only visible to subscribers. This new Creator Subscriptions feature is called Exclusive Threads, an ironic name choice given X's main text-based social media posting competitor is called Threads."
X announced updates to its creator subscriptions platform as part of a broader monetization initiative called Creator Subscriptions 2.0. The primary feature, Exclusive Threads, enables creators to make portions of tweet threads visible only to subscribers while keeping other parts public. This approach allows creators to tease paywalled content rather than placing entire threads behind a subscription gate. Embedded subscription buttons appear within post chains, designed to encourage readers to convert to paid subscribers when they encounter restricted content. The update represents X's continued effort to attract and support content creators through monetization tools, complementing recent features like paid partnership labels for sponsored posts.
Read at Engadget
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