"Bucketquad is the media and ecommerce business behind Jesser, a popular basketball YouTuber. Jesser's main account has nearly 37 million subscribers. The NBA 's by contrast, has about 24 million. A longtime traditional media executive, Miller talks about what drew him to the Bucketsquad job. That includes observations about the changes in media consumption, and the shifting economics-particularly in ad dollars-for popular online content creators."
"Much like sports teams are looking to diversify their businesses, so are YouTubers. Bucketsquad, for example, has launched an apparel brand. Miller talks about the revenue growth that business has seen, and also about future areas for potential expansion. The brand has done some pop-up events around new product, but it is looking into a busier event calendar that includes tickets for Jesser's bigger fans."
Bucketsquad operates a media and ecommerce business centered on Jesser, a basketball YouTuber with nearly 37 million subscribers, compared with the NBA's roughly 24 million. A longtime traditional media executive moved into the Bucketsquad role to respond to changing media consumption and shifting advertising dollars. Revenue sources include YouTube ad revenue, brand partnerships such as SeatGeek, and direct ecommerce. Bucketsquad launched an apparel brand that has shown revenue growth, run pop-up events, and is planning a busier ticketed event calendar. The brand holds an NBA licensing arrangement and Jesser participated in the All-Star celebrity game.
Read at Sportico.com
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