"Apple announced Monday that it's rolling out a major overhaul to Apple Podcasts this spring, introducing native video support that lets listeners seamlessly switch between audio and video without juggling separate show feeds. Until now, if a podcaster wanted to offer both audio and video versions of their show on Apple Podcasts, they needed two separate listings, one for audio, one for video. The new system ditches that approach entirely. Using Apple's own HTTP Live Streaming (HLS) technology, creators can now offer a single show feed that includes both formats."
"With HLS support, creators distributing through participating hosting providers and ad networks will be able to dynamically insert video ads, including host-read spots. That allows podcasters to tap into the broader video advertising market. Apple says it will not charge creators or hosting providers to distribute podcasts, whether through traditional RSS/MP3 or the new HLS video format. However, the company will charge participating ad networks an impression-based fee for delivering dynamic video ads through HLS later this year. At launch, Apple says support for HLS video will include hosting and ad partners such as Acast, ART19, Omny Studio, and SiriusXM, including SiriusXM Media, AdsWizz, and Simplecast."
Apple Podcasts will support native video via HTTP Live Streaming (HLS), enabling single show feeds that include both audio and video and allowing listeners to switch seamlessly between formats. Creators will no longer need separate listings for audio and video versions. HLS support enables dynamic insertion of video ads, including host-read spots, through participating hosting providers and ad networks, opening access to the broader video advertising market. Apple will not charge creators or hosting providers to distribute podcasts via RSS/MP3 or HLS, but will charge participating ad networks an impression-based fee. Initial partners include Acast, ART19, Omny Studio, and SiriusXM.
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