"Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company's North American business saw creator content struggle to grow as part of the media mix for many large brands even as traditional media audiences diminished and eyeballs moved to online platforms, he told AdExchanger. These struggles led him to invest in FaZe Clan, a creator-based commercialization network."
"On Tuesday, Kalish announced the launch of a creator monetization business called HardScope, which is the parent company of FaZe. FaZe is a livestream gaming team. As in, literally dudes who live together while broadcasting and producing content and monetizing on platforms like Twitch and YouTube, not to mention merchandise and actual gaming prize money. About 10 years ago, the team became an official business, and it listed on the Nasdaq in 2021."
Matt Kalish launched HardScope as a creator monetization business and parent company of FaZe to address slow growth of creator media on platforms like Twitch, YouTube, and TikTok. HardScope will commercialize products and services for creators across adjacent verticals including gaming, food, music, and gambling. FaZe remains an owned asset and operates as a livestream gaming team that monetizes via streaming platforms, merchandise, and prize money. FaZe became an official business about ten years ago, listed on Nasdaq in 2021, taken private in 2023, and was revamped under new management. HardScope offers production tools, distribution, and monetization technology while avoiding overt creator affiliation.
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