"Think about it: With Sora, people are having OpenAI create their posts for them, which means OpenAI is in position to put whatever it wants in those AI-generated videos. That can include ads in the form of branded products, like a basketball featuring Nike's logo when a user's prompt includes the word "basketball." And considering that OpenAI has already adopted affiliate links in ChatGPT and recently added an Instant Checkout option,"
"But before we go any further: The worst version of this is OpenAI automatically placing branded products and intellectual property in people's videos without users' consent (we'll get to brand consent, don't you worry). And as much as that is a very real, if entirely dumb possibility, it would be a moronic move, so let's assume for the purposes of this piece that OpenAI wouldn't do that and would em"
OpenAI's Sora could adopt AI-generated virtual product placements as a native ad format within user-created videos. OpenAI can insert branded items—such as a Nike-logo basketball when prompts mention "basketball"—and link those placements to affiliate links and an Instant Checkout feature for direct purchases. The placement model could combine brand awareness, affiliate commerce, and creator revenue-sharing. Automatic insertion without user consent represents a severe risk and a likely poor move. Brand consent, creator revenue programs, and clear user control would be necessary to avoid dystopian outcomes and align monetization with user and brand expectations.
Read at Digiday
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