"In a December exchange flagged by outlets including WatcherGuru, Musk responded to an X user who argued that the platform should "crank creator payouts way way way way up" and "maybe even more than YouTube" by replying, "Ok, let's do it," and looping in X head of product Nikita Bier. That short reply carried an important qualifier. Musk added that the platform would have to "rigorously" enforce rules against "gaming of the system," a pointed reference to the engagement-driven ad-share program."
"No conversation about creator payouts on X is complete without MrBeast. When Jimmy Donaldson decided in early 2024 to upload an existing YouTube hit, "$1 vs $100,000,000 Car!," directly to X, he did it as a test: "I was curious how much ad revenue a video on X would make." After about a week, he shared a screenshot showing roughly 156 million impressions, more than 5 million engagements and $263,655 in ad revenue."
Elon Musk publicly endorsed a plan for X to raise creator payouts, possibly surpassing YouTube in some cases. Musk instructed product lead Nikita Bier to pursue the change while insisting on rigorous enforcement against "gaming of the system." Musk acknowledged that X is underpaying and not allocating payments accurately, and conceded that YouTube performs better at payouts. The revenue example from MrBeast's repost of a YouTube video produced roughly 156 million impressions, over 5 million engagements and about $263,655 in ad revenue, though MrBeast noted advertisers' interest likely inflated his per-view revenue above typical levels.
Read at Fort Worth Star-Telegram
Unable to calculate read time
Collection
[
|
...
]