"After officially recognizing creators as small businesses in 2024, Visa 's newly released "Monetized: 2025 Creator Report" provides new insights, demystifying the creator landscape and informing better financial infrastructure to support creators. Since the advent of Web 2.0 and social media platforms in the early 2000s, a "creator economy" fueled by independent, user-generated content has flourished. Now, a quarter into the 21st century, the creator economy is expected to reach an industry valuation of $500 billion USD according to Visa, further cementing content creators as legitimate business owners."
"According to the survey, most creators are earning substantial income, with 85% being full- or part-time creators making up to $100K a year. Overall, 88% of respondents expect their business revenue to grow over the next year. While popular narratives tend to classify content creation as an unstable or temporary venture, 76% said they feel no pressure to pursue a traditional career."
Visa recognized creators as small businesses in 2024. Visa partnered with Morning Consult and TikTok to survey more than 1,000 creators across the United States, Brazil, Australia, the United Kingdom, and the United Arab Emirates. The creator economy is projected to reach $500 billion in valuation. Eighty-five percent of surveyed creators earn up to $100,000 annually and 88% expect revenue growth over the next year. Seventy-six percent of creators reported feeling no pressure to pursue a traditional career. Brand partnerships, affiliate marketing, and service promotions are the top revenue sources, with Instagram, TikTok, and YouTube generating the most income. Creators identified needs for stronger business skills in financial management, strategy, and legal compliance.
Read at Hypebeast
Unable to calculate read time
Collection
[
|
...
]