"Creators want direct payments now, and fans are willing to support them financially. What didn't work previously, was that SocialFi platforms attracted traders, not communities. Friend.tech peaked near 80,000 daily users before falling below 250. Lens saw activity drop after brief growth spurts. Across the sector, studies showed that more than 90% of users leave within 30 days. Instead of rewarding creators for content, most users bet on price appreciation."
"X has more than doubled its revenue-sharing pool and updated how payouts are calculated. Creator earnings are now based on verified home timeline impressions. X has also noted that longer, higher-effort formats like articles may be weighted more heavily than short posts. Views from higher-tier Premium subscribers carry greater value, while the platform says it is increasing efforts to detect fraud and fake engagement."
SocialFi aimed to transform creator earnings but largely failed as platforms attracted speculators and traders rather than sustainable communities. Popular projects like Friend.tech and Lens experienced brief spikes followed by sharp user attrition, with studies showing over 90% of users leaving within 30 days. X is now implementing creator-focused monetization that adopts SocialFi ideas without crypto, doubling its revenue-sharing pool and basing payouts on verified home-timeline impressions. The platform plans to weight longer, higher-effort formats more heavily, value views from higher-tier Premium subscribers more, and increase detection of fraud and fake engagement.
Read at eng.ambcrypto.com
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