"Two of the world's biggest entertainment platforms are joining forces. Spotify and Netflix have officially signed a new video podcast distribution deal, marking a major shift in the way audiences will experience podcasts in the years ahead. Starting in early 2026, select video podcasts from Spotify Studios and The Ringer will stream directly on Netflix in the United States, with plans to expand globally later that year."
"This collaboration brings together two media powerhouses-one rooted in sound, the other in streaming-to redefine how creators share stories and how audiences consume them. For Netflix, the move adds a new layer of content to its already diverse entertainment library. For Spotify, it offers an unprecedented expansion into video and an entirely new way to bring its podcasting catalog to viewers who are increasingly blending how they listen, watch, and engage."
"The announcement reflects the continuing evolution of podcasting, which has grown far beyond its audio origins. Once considered a niche corner of digital media, podcasting has exploded into a multibillion-dollar industry spanning every genre-from true crime and sports to culture and comedy. As audiences have migrated to platforms that support video content, podcasts have followed, giving rise to the era of video-first storytelling."
Spotify and Netflix signed a video podcast distribution deal that will make select video podcasts from Spotify Studios and The Ringer available on Netflix in the United States beginning early 2026, with global rollout later that year. The collaboration combines Spotify's podcast catalog and video capabilities with Netflix's streaming platform to broaden audience access and content formats. Video podcasts pair audio intimacy with visual storytelling, reflecting podcasting's expansion beyond audio into a multibillion-dollar industry. The partnership indicates accelerating consumer appetite for video-first podcast experiences and offers creators new distribution channels and discoverability on a major streaming service.
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