"Video Podcast Market Poised for Booming Growth is the WSJ header. As podcast listening grows, the article presumes, "brands can use the medium to boost engagement, build communities, expand ad revenue, and unlock new sponsorships." Podcast popularity is eating into TV and video streaming time. There's a dollar prediction here, too: Ad revenue for podcasts and vodcasts is charted by Deloitte (on the WSJ site) to reach five billion dollars in 2026."
"The video opportunity for podcasters is framed this way: "As they blur the lines between podcasts, social media, and streaming video, creators are using cross-platform distribution to boost engagement, build communities, expand ad revenues, and unlock new sponsorships." "We predict that the percentage of popular podcasts with video will rise and consumers will increasingly gravitate toward platforms that embrace video [...] Distributors and service providers alike have integrated video into their interfaces to accommodate this wave of user preference."
Video podcasts are positioned to grow as podcast listening increases and viewers shift time away from TV and video streaming. Brands can use video podcasts to boost engagement, build communities, expand ad revenue, and unlock sponsorships. Ad revenue for podcasts and vodcasts is projected to reach $5 billion by 2026. Creators are blurring lines between podcasts, social media, and streaming video by using cross-platform distribution to increase audience interaction and monetization. Distributors and service providers are integrating video into interfaces to accommodate rising consumer preference for video-enabled podcasts and platform gravitation toward video features.
Read at RAIN News
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