"Spotify is bringing its video podcasts to Netflix starting next year, the company announced on Tuesday. Amid the company's push to further expand its video content selection and boost its ads business, Spotify has announced a partnership with Netflix that will showcase select video podcasts on the popular streaming service. At launch, the Netflix-Spotify partnership will bring a curated selection of sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer to Netflix."
"The move follows Spotify's increased focus on video podcasts, beginning with the launch of tools that made it possible for anyone to publish their shows as videos. Over the past year, the company has added incentives that paid podcaster hosts for their popular videos and launched a Partner Program so hosts could monetize their video content, in a challenge to YouTube."
"Spotify has also recently rolled out a number of social tools that let hosts engage their audiences, including polls, Q&As, comments, and more. Spotify's interest in streaming video comes after a major shift in its podcast strategy back in 2023, which included layoffs, including that of chief content and business officer Dawn Ostroff, who had led its podcast initiatives. During Ostroff's time at the service, Spotify had invested billions in podcasts."
Spotify is partnering with Netflix to bring a curated selection of its video podcasts to the streaming service beginning next year. The initial lineup will include sports, culture, lifestyle, and true crime shows from Spotify Studios and The Ringer, with plans to add more studios and genres over time. Spotify expanded its video-publishing tools, introduced incentives and a Partner Program to help hosts monetize video content, and rolled out social features such as polls, Q&As, and comments. The company shifted strategy after 2023 restructuring and large podcast investments and is pursuing video to reach Gen Z and grow ad opportunities. As of Q2 2025, Spotify reports more than 430,000 video podcasts on its service, and video consumption is growing 20x faster.
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