"Spotify dives deeper in video with new Netflix deal Spotify announces today a new agreement and content sharing deal with Netflix. The audio (and video) streamer will showcase selected video podcasts on Netflix. This potentially puts Spotify's mostly-audio brand recognition into the largest video streaming service, which addresses a total audience of about 300 million viewers. To start this alliance, Spotify will choose a curated selection of sports, culture, lifestyle, and (of course) true crime podcasts."
"The album is #1 on all charts, of course, and all of its twelve songs nestling into the Hot 100 singles chart. But le's talk about vinyl. Vinyl sales stand at 1.3 million according to NPR research. For context, consider that total U.S. vinyl sales this year add up to 30 million. So, Taylor Swift has grabbed nearly 4.5% of that total ... so far."
Spotify announced an agreement to share curated video podcasts on Netflix, exposing selected sports, culture, lifestyle, and true crime programs to about 300 million Netflix viewers. The company will start with a curated roster and expects the volume of shared content to grow over time; Spotify entered video in September 2016. Taylor Swift's new album, The Life of a Showgirl, debuted at number one with all twelve tracks on the Hot 100 and accounted for roughly 1.3 million vinyl sales—about 4.5% of U.S. vinyl sales this year, per NPR. MTV will discontinue several UK music channels after December 31 amid digital disruption from YouTube and social media.
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