This week highlighted the tension between innovation and accountability within the tech ecosystem, including IAB Europe's 2024 AdEx Benchmark Report and OpenAI's alliance with Jony Ive to develop AI devices. TikTok faces an EU investigation over its algorithms promoting harmful 'SkinnyTok' content while managing internal challenges, including layoffs. Competing firms like Microsoft are enhancing their offerings with AI updates on Azure. Additionally, Netflix is expanding its ad-platform across EMEA, and YouTube has secured streaming rights for the NFL's season opener in September, showcasing the evolving landscape of advertising in streaming.
The EU has launched a formal investigation into TikTok over concerns that its recommendation algorithms may be amplifying harmful content associated with extreme thinness, a trend often referred to as 'SkinnyTok'.
Microsoft launched a series of AI driven updates aimed at expanding its ecosystem, officially hosting xAI's Grok 3 and Grok 3 Mini on Azure.
While TikTok contends with both regulatory and organisational pressures, competitors continue to scale up their own digital offerings.
Netflix has begun rolling out its Netflix Ads Suite across EMEA with plans to reach all 12 of its ad tier markets by June.
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