"We are thrilled to welcome Jay to Paramount as our new Chief Revenue Officer. He brings a unique and highly relevant mix of experience across ad tech, platforms, data, agencies, and startups - all grounded in a deep understanding of the media and converged video landscape,"
"Jay is widely respected for transforming underutilized assets and driving modern, digital-first commercial strategies. His leadership will be key as we accelerate growth and innovation across our business."
"This is a pivotal moment of transformation for the industry, and Paramount is clearly positioning itself at the forefront of that change,"
"I'm excited to help shape a next-generation digital monetization engine - one that can stand alongside the biggest tech platforms - while preserving the creative excellence and cultural influence that define Paramount's iconic content."
Jay Askinasi will become Paramount's Chief Revenue Officer effective Nov. 3. He will lead the company’s monetization strategy and head the advertising sales team. He will partner with product teams, leverage data-driven insights, cultivate ecosystem partnerships and drive the transition toward a unified advertising platform. Paramount highlighted Askinasi’s background across ad tech, platforms, data, agencies and startups and his track record transforming underutilized assets and building digital-first commercial strategies. Askinasi previously led Roku’s global media revenue and growth and held senior roles at Publicis Media Exchange U.S., AT&T, RUN and Undertone.
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