"On Friday, Swift unveiled the self-directed music video for "Opalite," her latest single from " The Life of a Showgirl." Upon release, the cameo-laden clip was available exclusively on Spotify and Apple Music, with its YouTube premiere scheduled for a two-day delay. Streamers like Spotify and Apple Music specialize in hosting songs, albums, podcasts, and playlists - not visual works. Meanwhile, YouTube is famously a destination for music video lovers. So what gives?"
"In December, YouTube announced it would withdraw its streaming data from Billboard's chart formulas because the music company tweaked its methodology so that YouTube subscribers and free users were no longer weighted equally. It thoroughly upset the streamer. Swift recently scored a personal best on the Billboard Hot 100 with "The Fate of Ophelia," the lead single from "Showgirl," which charted at No. 1 for 10 weeks."
Taylor Swift released a self-directed music video for "Opalite" exclusively on Spotify and Apple Music with a two-day delay for the YouTube premiere. Spotify and Apple Music primarily host audio content, while YouTube is a major destination for music videos. YouTube withdrew its streaming data from Billboard's chart formulas after a methodology change that altered weighting between subscribers and free users. Swift recently achieved a 10-week No. 1 on the Billboard Hot 100 with "The Fate of Ophelia." The staggered release appears designed to ensure video views steer toward platforms whose streams influence chart placement.
Read at Business Insider
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