Why mobile esports is the next big arena for APAC brands
Briefly

Mobile gaming in the Asia Pacific region is rapidly expanding, projected to reach $282 billion in revenue by 2030. Esports is the primary driver of this growth, with a forecasted annual growth rate of 20.88% over the next decade. China dominates the market and substantial growth is noted in Indonesia and the Philippines. Recognizing esports as professional sports in Thailand and Malaysia has unlocked funding and support, enhancing engagement among young gamers. Major esports events have achieved record prize pools and viewership, solidifying the strong future of mobile esports in the region.
The APAC gaming market is huge, with mobile gaming emerging as the largest and fastest growing slice of the market - revenues are expected to hit $282bn by 2030.
Esports is at the epicenter of the explosion, set to soar at a growth rate of 20.88% over the next 10 years.
In Thailand and Malaysia, esports has been officially recognized as a professional sport, unlocking new funding and institutional support.
The sixth edition of MLBB's international flagship tournament, the M6 World Championship, drew in 4.1 million concurrent viewers at its peak, cementing MLBB as the leading mobile esports title.
Read at The Drum
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