#asia-pacific

#asia-pacific

"We had to pivot," Tse told Fortune, "by grouping our markets not by their 'market development' stage, but by their 'COVID development' stage." In just 12 hours, her team abandoned the traditional model that grouped Chinese cities by the maturity of their consumer markets instead mapped operations around the pandemic: which provinces were entering lockdown, at peak restrictions, or reopening.

We are delighted to welcome Annette Male as head of agency for Facebook in APAC. The role of agencies has never been more important as clients adapt to the changing media landscape in pursuit of growth and digital transformation. Annette's experience will be an asset as we explore new ways to invest and enable agencies of all sizes to take advantage of our platforms and tools.

For all the talk of AI-driven productivity, many organisations still haven't seen wage costs fall or even clearly stabilise. In a recent PwC survey of more than 4,400 chief executives, only 12% said their AI investments had delivered both higher revenue and lower costs, while more than half reported no meaningful business impact at all. That gap between expectation and reality is becoming harder to ignore.

"I expect to be in 10-plus markets by next year. And we want those markets to be in the Asia-Pacific region as well," Khosrowshahi said.

When former lawyer Zhang Zhan posted hundreds of videos from Wuhan during the chaotic early months of the COVID-19 outbreak, she became one of China's most prominent citizen journalists. Jailed in 2020 for "picking quarrels and provoking trouble" a charge Chinese authorities often use against journalists and activists she was sentenced recently to another four years for the same offense.

Russian and Chinese naval vessels plan to conduct a joint patrol in the Asia Pacific region following recent exercises in the Sea of Japan.

The APAC gaming market is huge, with mobile gaming emerging as the largest and fastest growing slice of the market - revenues are expected to hit $282bn by 2030.

The Asia-Pacific region is moving rapidly towards data protection laws with significant local variations. Our guide for 2025 examines these changes and their implications.

Mr. Trump's misguided, incompetent attack on global trade threatens to irreparably harm U.S. influence across the world's most commercially dynamic region, leaving a vacuum for China to fill.