"Anzu's award-winning in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects like roadside billboards, stadium banners, and buildings."
"Anzu and Moat have also just enabled the first-to-market viewability measurement for in-game ads meaning InMobi's advertisers can now request in-view metrics when programmatically running in-game ads."
"I'm excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents."
InMobi has partnered with Anzu.io to offer advertisers access to premium mobile programmatic inventory globally, with a focus on the Asia-Pacific region. Anzu's in-game advertising solution allows for the integration of banner and video ads into gameplay, enhancing the user experience. The technology includes partnerships with trusted vendors for fraud detection and brand measurement. This collaboration aims to leverage InMobi's expertise in the APAC market to maximize the potential of in-game advertising for brands.
Read at Thedrum
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