"Lifesight is delivering an innovative solution in harnessing physical-world data at scale for the APAC region. Their location data will enable advertisers working with AdColony to truly see the impact their campaigns have within the region, driving consumers and moving the needle in a measurable, transparent way."
"The branding power of sight, sound, and motion in premium apps, combined with robust insights into consumers' physical-world behavior to create pull-through, provides new ways for retail, automotive, CPG and other brands to drive action and engage with prospective customers at scale."
"With the growth of programmatic and video, technology platforms must work together to deliver what new age marketers demand. One such demand is taking campaign success metrics beyond the click and getting more measurable results."
AdColony, a mobile performance marketplace, partnered with Lifesight, an Asia-Pacific consumer intelligence provider, to enhance mobile advertising effectiveness. The collaboration integrates AdColony's creative and behavioral targeting capabilities with Lifesight's retail footfall data. This combination enables advertisers to layer location insights onto premium mobile video formats, creating measurable campaign outcomes. The partnership addresses advertiser demands for transparency and results measurability across key verticals including retail, automotive, and CPG sectors. By combining the branding power of video with physical-world consumer behavior data, brands can drive consumer action and engagement at scale while tracking campaign impact in measurable, transparent ways.
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