#location-data

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#data-brokers #ip-intelligence #adtech #cross-channel-measurement #social-media #account-verification
Marketing tech
fromExchangewire
3 weeks ago

Bedrock Adopts LocID to Solve IP Signal Instability, Enabling Clearer, More Reliable Audience Insights & Activation

LocID provides a stable, privacy-safe location identifier that keeps IP-based identity signals consistent across campaigns, improving measurement, reach, and cross-channel activation.
fromTheregister
1 month ago

X promptly catches fire after rolling out location feature

Not everyone online is necessarily who you think they are, and you shouldn't believe everything you read.
Privacy technologies
Marketing tech
fromThe Drum
1 month ago

Snapchat to let US advertisers track when customers visit their stores

Snapchat will provide anonymized location data and a Snap to Store tool to US advertisers to measure how Snapchat campaigns drive in-store visits.
fromTechCrunch
2 months ago

Phone location data of top EU officials for sale, report finds | TechCrunch

A coalition of reporters obtained the dataset, offered as a free sample from a data broker, containing 278 million location data points from the phones of millions of people around Belgium. Much of the location data is uploaded by ordinary apps installed on a person's phones, which is sold to data brokers. Those data brokers then sell that data to governments and militaries.
EU data protection
Privacy professionals
fromThe Cipher Brief
2 months ago

The Hidden National Security Risk in Smart Cities

Smart-city sensors and data brokerage practices expose continuous, location-linked personal and sensitive information of U.S. military and intelligence personnel, posing national security risks.
EU data protection
fromEuractiv
3 months ago

Ireland's data scandal put homes, clinics, and bases on the map - for sale | Euractiv

Weak GDPR enforcement in Ireland allowed near-real-time phone location data of tens of thousands to be sold online, enabling tracking from sensitive sites back to likely homes.
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