"Media is consumed like any other product, and streaming platforms make this process easier than ever. Progress is meticulously logged on screen, offering a sense of achievement that can encourage what might be termed hyperconsumption."
"Rewatching familiar series removes the hit or miss experience often associated with streaming services, where quality varies. West-Knight may be experiencing a compulsion rather than addiction. Even when the viewing experience feels like a miss, the satisfaction of completing a series can outweigh the lack of enjoyment. And being a completist has never been easier, thanks to streaming services."
Streaming platforms turn media into a product with features that simplify consumption and tracking. On-screen progress indicators provide measurable achievement and can foster a drive to consume more, described as hyperconsumption. Rewatching familiar series avoids the variability of discovering new shows and reduces the risk of disappointment. The behavior can be driven by compulsion to finish rather than true addiction, with completion satisfaction outweighing momentary lack of enjoyment. Completionism is facilitated by the availability and design of streaming services, making it easier to complete large episode counts despite low engagement.
Read at www.theguardian.com
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